|Michel Giraudy, new mayor of Bourg|
I think M. Giraudy is going to be glad of all this valuable experience when he tackles his mayoral in-tray. Top item will be the 'ZAC des Alpins' project, upon which, we are led to believe the future prosperity of Bourg St Maurice largely depends. This huge scheme to redevelop the old Barracks on the southern edge of the town is likely to provoke much controversy and need a huge amount of imagination, committment and acuity if it's to succeed, qualities which have been lamentably lacking in dealing with recent failed projects such as the Centre for National Ski Studies, the Renoveau fiasco and the mineral water bottling plant farce.
|Le Quartier Bulle, now ZAC des Alpins|
The soldiers were highly respected by the town community, and contributed greatly to the economy, and social and sporting activities. Bourg suddenly lost nearly a third of its population (1500 out of 5000), but gained a sprawling complex of hangars, yards and logements spread over 7 hectares. This was 'sold' to the town for €1 euro by the Ministry of Defence, perhaps anxious not to have to find the €400,000 per year needed just to maintain and secure the site while empty!
At the time Bourg was expecting to host a new National Centre for High Level Skiing Studies (CSNHN, a kind of ski university - see previous blogs), and the old barracks were to be its home. However, owing to spectacular bungling and vaccilation by the council under the then-mayor Damien Perry, the FFS changed its mind and chose Albertville instead. So, the old barracks became a bit of a white elephant.
- Four star hotel, luxury tourist accommodation and short-term tourist lodgings totalling 1500 new beds
- Conference centre
- 'Wellness' health centre with spa, fun-pool etc.
- Shops, cafés, etc. and an entertainment venue
- Craft village
- Memorial to the 7th BCA regiment
Acknowledging that the ZAC des Alpins is on the 'wrong side' of the town as far the transport/mountain access/commercial infrastructure is concerned, the proposal includes the provisions of 2 shuttle bus services (reaching the funicular in 2 minutes, apparently) and a possible new walkway to the station
It all looks very slick and impressive, but there are obviously quite a few question marks about Bourg's ability to bring off a project like this. Firstly, the town is going to have to find 12 million euros to fund the project, spread over a period of 3 or 4 years. The government is expected to pitch in another 3 million, but it will take 10 years for the cashflow to become positive and half the money the town will provide will be borrowed. This is on top of the its current debts of around 40 million, but SAS reckon that initial interest repayments on all these loans can be made by making cuts to services and 'management savings'. This all sounds rather risky for a number of reasons.
Firstly, the location, location, location of the site is undoubtedly a problem. Who would be prepared to pay to stay in a sumptuous 4 star hotel which then involves a bus ride and then the funicular to get to the snow? The SAS figures quote an average annual occupancy rate of 75%, whereas in the last few years the figure generally in Bourg St Maurice has been 46% (from Vivre en Tarentaise). It's strange that the Dutch hotel group Valk are mentioned a possible exploiter of the new hotel: they have dozens of 'resort' hotels in Holland, a few in France and Spain but none in Alpine or mountainous environments. I hope this doesn't mean some of hotel groups active in the Alps haven't already shunned the idea!
|Another threat to the high street?|
Thirdly, I can't really see how the a conference centre in a fairly inaccessible town like Bourg is going to do well when there is already an abundance of such facilities in all the local cities, and the increasing use of virtual and internet based systems will make 'real' conference events increasingly redundant.
I think its a sign of the desperation of the local politicians that some of these questions were barely raised at the presentation of the plan, except by Councillor Bocianowksi, to her credit. The SAS presentation offers no exit strategies or worse-case scenarios, only a rose-tinted view of increasing prosperity despite the multiple challenges faced by the tourist industry here (visitors to Les Arcs fell by 9,3% between 2009-2012), and in particular skiing which whether you like it or not is main motor of the local economy.
It is, I realise, easy to criticise a new project like this, and if it does go ahead I really hope it will succeed and not become a nightmarish drain on the town's finances. But I am pretty sure no council would have chosen to buy a site like this for redevelopment, rather it's been thrust upon as and something has to be done with it. Let's hope M. Giraudy's the man for the job!
You can see full details of the proposals here (in french but mainly pictures and diagrams):